Aviation | Engine | Optimization
TV commercial scheduling in action
Revenue Management | Engine | Scheduling
Commercial Allocation & Scheduling Tool
A decision support engine for optimizing the scheduling of TV commercials, balancing audience reach, advertiser demands, and network constraints.
Summary
Commercial Allocation & Scheduling Tool (CAST) is designed to help broadcasters and advertising networks maximize revenue and audience engagement through smarter scheduling.
At its core, CAST brings together mathematical modeling and advanced heuristics to form a scalable scheduling engine. This engine incorporates advertiser requirements, contract obligations, audience ratings, and regulatory constraints to automatically generate schedules that minimize conflicts, ensure fair placement, and maximize audience reach across available time slots.
Connected directly to real broadcast data, CAST uses fast algorithms to deliver outputs for last-minute decisions and live events, keeping schedules efficient, compliant, and reliable. The platform delivers measurable improvements in efficiency, compliance, and revenue optimization, giving networks and advertisers a clear competitive edge.
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